Learn more about WriteOut, a writing camp for teens founded by Ally.


…is the release date for Matched.

People have been asking me a lot of questions, mostly along the lines of how does this feel and aren’t you worried about all the hype?

I can see why people ask about the hype and I’ve talked about it before on the blog. I understand that seeing a book often might make you feel that you are being “told” to like it, and that, as a reader, much of the joy in a book comes with the feeling of discovery. But in the end, what this means to me is that more people are likely to discover my book. And I find that incredibly exciting.

Those who know me personally know that, while I like to think I am reasonably friendly, I am also a rather reserved person. I would rather people not notice me and not talk about me.

But this isn’t about me.

Here is what I could have done for MATCHED by myself:


I couldn’t have written it without a family and a husband who believed in me.

I couldn’t have prepared it for submission without readers–some of whom have been reading my books since that first draft of Yearbook in 2003.

I couldn’t have sold the book without my agent.

I couldn’t have made the book worthy of publication without my editor.

I couldn’t have designed the beautiful cover or the interior or done the copyediting.

I couldn’t have put publishing muscle and publicity behind it.

I can’t take my author photos, or pictures of my book that look like this to use in promos or on my blog (thank you, Brook Andreoli).

I don’t own a bookshop–I can’t recommend this book or put it into people’s hands.

I’m not a book blogger who reviews and promotes books and whom people trust for recommendations.

And, ultimately, I can no longer read it new. By this, I mean that I can no longer experience the story for the first time.

I did what I could. I won’t lie–I worked very hard on this book and I care about it deeply. But it now belongs to my children, my parents, my husband, my sisters, my brother, the critique-readers, my agent, my editor, the designers, my publicist, the teachers, the librarians,the bloggers, the booksellers, and you.

It now belongs to you.

+ comments (60)
  • Leigh Anne
    November 30, 2010

    First thing I did this morning was tweet of Matched’s awesomeness. I tend to be obnoxiously vocal & pushy about exceptionally written YA fiction. Thankfully my Twitter followers trust me when I plead, “Read. Now. Go.” I’m only pushy about *good* books, mind you.

    Let the Matched fervor begin!
    (Are you ready for this?)

  • MundieMoms
    November 30, 2010

    CONGRATULATIONS!!!!!! We are so excited it’s officially out!!

  • Allison
    November 30, 2010

    Horray! MATCHED is incredible and I’ve been so happy to help bring it out into the world. I hope you are celebrating today!

  • Angella
    November 30, 2010

    The most beautiful thing about you, Ally, is your complete modesty. I know you’ll never brag or boast about yourself. So, just leave it to all of us to do it for you! Because you’re simply AWESOME! And so is your beautiful family.

  • Theresa
    November 30, 2010

    Just got the book this morning and I’ve very excited to start reading it! Congratulations!

  • Linds
    November 30, 2010

    Congrats on the release of MATCHED! So good to know that you had the support that makes something like this possible! Best to you and your book’s success! I am very much looking forward to reading it.

  • Javier Ruescas
    November 30, 2010

    Congratulations from Spain, Ally. Today is your day :-)!


  • Victoria Schwab
    November 30, 2010

    An absolutely wonderful post.

    Congratulations. HUGE congratulations.

  • Debbie Barr
    November 30, 2010

    Yay for your book’s birthday! I am so happy for you. The book was wonderful, and I can’t wait to get a copy of my own! 🙂

  • Emy Shin (Sandy)
    November 30, 2010

    Happy Release Day, Ally!

    I just want to say huge Congratulations on the release of MATCHED! It is a beautiful book, you’re a great writer with an amazing way with language, and I’ve been looking forward to the release day so I could post my review! :]

  • Stephanie Perknis
    November 30, 2010

    Happy release day, Ally!!! I’m so happy that the entire world is about to learn that the INSIDE of your book is even more beautiful than the OUTSIDE. 🙂 My best wishes!

  • Stephanie Perkins
    November 30, 2010

    (OH, LOOK WHO SPELLED HER NAME WRONG ABOVE. Me. That would be me.)

  • Jessica Skelly
    November 30, 2010

    Congratulations. I have heard nothing but great things about this BEAUTIFUL book and I cannot wait for my sister to get home so we can go to Borders and I can FINALLY get this book in my hands!

    Jessica from Chapter Chicks

  • Kristina
    November 30, 2010

    Such a wonderful day and such a wonderful person…wishing great things for you and your book – which I can’t wait to read!

  • Melissa
    November 30, 2010

    Congratulations Ally! Good luck with the release. 🙂

  • brook
    November 30, 2010

    Beautiful. That made me cry. You are amazing. Congratulations.

  • Tim Andreoli
    November 30, 2010

    I’m so excited for you. I loved Matched and you are amazing. My Dad is going out to buy it today. It will be the first book he has read in 30 years. He’s kind of like me in that respect.

  • Daisy Whitney
    November 30, 2010

    Congrats Ally! It’s great to see such a well-told story get the attention it deserves and it couldn’t happen to a more gracious person!

  • JenniElyse
    November 30, 2010

    Look how pretty it looks in hardback! I can’t wait to pick up mine. Congratulations!!! 😀

  • October Daniels
    November 30, 2010

    I saw someone retweet this on Twitter, and although I don’t know you personally, I offer my congratulations on what must be a wonderful occasion for you!

  • Shari
    November 30, 2010

    Yea!!!!!! It’s finally out! I am excited to run to my indie bookstore and buy a copy! I am also hoping to see you this Saturday so You can sign it for me.

    I love your post and how you acknowledged everyone who has made this happen. It was beautiful and so are you. Congratulations.

  • Mariam
    November 30, 2010

    I am so proud of you!!! Can’t wait to read it!

  • Natalie Whipple
    November 30, 2010

    Yay Ally! Congrats! (This also made me tear up a little. You put it so well.)

  • Brodi Ashton
    November 30, 2010

    Congrats Ally! I am so happy for you, and I love Matched.

  • Sara B. Larson
    November 30, 2010

    Congratulations again Ally, this is such a wonderful day for you! I hope you go to Bombay House and eat your favorite food and sip your favorite Lasso and cherish this moment forever. XOXO, Sara

  • Mimus, Eeny and Snurmit
    November 30, 2010

    We’re proud of you! Congratulations!

    Can we break the Christmas ornaments?

  • Scott
    November 30, 2010

    You’re amazing. Congratulations!

  • Ruth
    November 30, 2010

    Yay!!! I’ve been following you since I heard you speak earlier this year at a writer’s conference. It has been fun to watch this unfold. Huge congratulations! Can’t wait to read Matched!

  • Brooke
    November 30, 2010

    I am so thrilled. So excited. This is so wonderful. Congratulations Ally. I’ve got my Matched Christmas list all set-up. Thanks for sharing your many gifts.

  • L.T. Elliot
    November 30, 2010

    Congratulations, Ally! Looking forward to your signing at the TKE. Hope today is filled with all kinds of wonderful for you!

  • BeckyWren
    November 30, 2010

    Way to go Ally! You are an inspiration in so many ways. Enjoy your day!

  • Allison
    November 30, 2010

    I can’t wait to read it 🙂

  • tami
    November 30, 2010

    Hip Hip Hooray!

    Loved this post; what a perfect way to send your book into the world.

  • JenDaiker
    November 30, 2010

    Congratulatoins!!!! Happy Book Birthday!!! I have to thank a bookstore for finding me and allowing me to borrow a copy of this precious book because they were sure I’d love it. They were right, I adore Matched and this evening, because it’s such a special day, I’ll be running to the bookstore to pick up my own copy, and I’m sure I’ve inspired others (thanks to my overabundance of sharing how fabulous it is) that they’ll be buying their copies as well!

  • ali
    November 30, 2010

    Hi Aly! What a beautiful, wonderful post.

    And that picture just … wow.

    Congratulations and I’ll be there to get my armful of copies signed on Saturday! Woot!

  • Liz H
    November 30, 2010

    Congratulations Ally! Been following the hype for so long and I’m so excited that Matched is finally out! Can’t wait to read it. What a wonderful post to celebrate your book’s birthday.

  • Kayla
    November 30, 2010

    Cassia’s influence will be felt on many people from this day forward. Congratulations Ally! I hope you get your favorite take in food tonight and cherish this time. Again, congrats my friend.

  • Hollie
    November 30, 2010

    Yay!!!! Congrats beautiful mama!!! As soon as Capri wakes up I’m going to borders!! Xoxo

  • miriam
    November 30, 2010

    Hype means very little to me, except that I’m more likely to pick a book up if I’ve heard of it. But I want to tell you, I got a hold of an advanced copy of Matched and LOVED it.


    I hope you have a great release day, because in my opinion (and this comes from someone who reads 150-200 books a year) your book totally deserves it.

  • Samantha
    November 30, 2010

    I cannot tell you how very ridiculously excited I am about this. I’m blogging about it in approximately 2 minutes. Then I will sternly e-mail amazon asking where my copy (pre-ordered forever ago) is….because I’m dying to read it.

  • Loren
    November 30, 2010

    Congratulations! I fell in LOVE with Matched and I can’t wait for the next book already!!! I will never read “Do not go gentle into that good night” the same way again. It really struck a chord with me and made me feel like we all have something to speak up about. Loved it!

  • Congratulations! Matched is so fantastic…I’m sure everyone will love it like I did. Celebrate!

    ~Jen Bigheart

  • Ali Johnson
    November 30, 2010

    Gong xi, Gong xi! Congrats from the far east. Really great post Ally. I’ve loved all your books and I’m so excited to read Matched. I just gotta find someone to send it to me. Have some hot chocolate today and celebrate all your hard work!

  • Momo (Books Over Boys)
    November 30, 2010

    CONGRATULATIONS ALLY! I just picked up a copy 🙂 Can’t wait to start reading it!

  • Connie
    November 30, 2010

    Congratulations!! My daughter and I are both eager to read your book. But we’re waiting until she’s finished her finals.

  • SusanStehle
    December 1, 2010

    Best wishes on a TERRIFIC week, Ally!

  • BeckyWren
    December 1, 2010

    I finished the book this morning Ally and LOVED it. Waiting for the next book is going to be painful. . .

    Congratulations again on such a fantastic accomplishment!

  • CarolineStarrRose
    December 1, 2010

    I’ve heard so many amazing things about your book. Looking forward to it!

  • Kelly
    December 1, 2010


    I don’t know if you’ll read this but I can’t keep the words in. You’re book was beautiful. I’ve devoured many, many books in my life and admired many authors though I’ve never taken the time to tell them how much until now. I’m sure you proud to see your work complete (and well received) but you should know that while you thank the wonderful people involved in your creation I thank YOU for the courage, understanding and POWER to put it out there. Through Cassia’s discovery and passion for creating her own words you’ve inspired me to continue pursuing my own passion for storytelling. I look forward to hearing more about Cassia and beyond.

    Gratefully yours,

  • AvaConner
    December 1, 2010

    I finished this book a few hours ago…it was amazing.

    I know this comment won’t mean very much next to the congratulations of everyone else, but this is one of the best books I have ever read.

    I knew that I wanted to be a writer already, but the beautiful story you have created is further persuading me that this is my dream.

    Thank you so much.

  • Amber
    December 1, 2010

    I just finished Matched, and I am in love! This story is so provoking and intriguing. I read it on my kindle and iPhone kindle app, I just couldn’t put it down, and read it every chance I had.

    • Srui
      October 21, 2011

      i <3 matched, can't wait for crossed!!!!!!!!!!!!!!!!!!

    • Srui
      October 21, 2011

      i read matched and finished today you are a wonderful writer, ally

      srui n c

  • Kim Walus
    December 1, 2010

    I had to stop by and tell you how much I ADORE your book. I love your writing style, it’s so readable, and therefore engaging. I love the characters and the plot and everything about it. I’m looking forward to the next book and will find it difficult to wait for it. BTW, I was the lucky winner of the ARC for Matched from Kiersten White’s Paranormalcy Contest. It was the first ARC I read after reading Kiersten’s book. Congrats on your debut!!!

  • A
    December 2, 2010

    Congratulations Ally. Your book sounds stunning, and I cannot wait for my next trip to the bookstore. I will be definitely buying Matched. Also, the cover is simply stunning. Was wondering whether you knew the name of the font they use for this book? It’s beautiful :D.

  • Stacey
    December 3, 2010

    Ally that is seriously one of the most beautiful posts I have ever read by an author on their release day. There is a reason we love you and love your words! As a reader, and blogger, and friend I want you to know that without you and without MATCHED out lives would be a bit duller. Thank YOU for all that you do.

    Hugs! So excited to celebrate with you on Sat!

  • vitória
    December 7, 2010

    I am very anxious to read your book allyson more he will be released in Brazil only in 2011 worth more than I expected … out there who are talking and very good (:

  • Jeff Reid
    December 8, 2010

    Matched is now on Storycasting.com, where you can ‘cast’ the maybe-someday movie with the actors YOU want.

  • Mindy
    December 14, 2010

    It just so happens that I AM a book blogger who reviews and promotes books and who people trust for recommendations. I would LOVE to read and review your book if you are interested.

  • Karissa
    April 28, 2011


    This book was beautifully written. I am generally a fast reader, and when I start a book I really love, it’s hard to put down. My job is extremely demanding, and I HATED having to put the book down, and I love my job!! I just want to thank you for writing this book in the way you did. The story was wonderful. The underlying theme to me was all about the agency; the choice (or lack thereof). The whole time I was reading, I just couldn’t begin to understand what it must be like to live without any choice at all. It was sort of heartbreaking. I have always had the ability to choose, but never noticed how much I took it for granted. I just made choices, expecting they would always be there. ‘Matched’ really opened my eyes to just how much of a gift our agency is. I can see a lot clearer WHY our ability to make choices is so important. That we need to use this gift to help and to improve. I don’t know if that was one of your intentions while writing this book, but I am thankful nonetheless! I cannot wait til November! Again, Thank you so much!! I loved this book!!

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